JPEG (JPG): The Universal Photographic Standard
JPEG utilizes lossy compression designed specifically for photographs with rich color gradients. It is supported by 100% of devices and browsers.
Limitation: JPEG does not support transparent backgrounds.
PNG: Lossless Quality and Transparency
PNG uses lossless compression (DEFLATE algorithm) and supports full alpha channel transparency. It is ideal for logos, line art, screenshots, and text graphics.
Limitation: File sizes for complex photographic images are significantly larger than JPEG or WebP.
WebP: Next-Gen Web Optimization
Developed by Google, WebP provides 26% smaller file sizes than PNG and 25-34% smaller file sizes than JPEG at equivalent quality scores. Supported across 98%+ of global browsers.